The Little Potato Company and CTV Cook Up $10,000 Culinary Challenge
October 3rd, 2019
Partnership gives Canadians the opportunity to win $10,000 and have their recipe featured nationally on THE MARILYN DENIS SHOW alongside Chef Michael Bonacini
TORONTO (October 3, 2019) – CTV and The Little Potato Company announced on Monday, Sept. 30 that they have again partnered to offer Canadians the opportunity to win a grand prize including $10,000 and the opportunity to cook their recipe on CTV’s THE MARILYN DENIS SHOW. Entering its fifth year, the culinary challenge runs until Sunday, Nov. 3. Canadians are invited to show off their culinary creativity by submitting their own original dish containing small potatoes that can be cooked in 30 minutes or less to CTV.ca/LittlePotatoCo.
Celebrity chef and MASTERCHEF CANADA judge Michael Bonacini is set to appear on THE MARILYN DENIS SHOW today, Thursday, Oct. 3 at 10 a.m. ET on CTV to kick-off the contest. Bonacini will create two quick and easy recipes featuring Little Potatoes.
“We’re happy to continue to partner with The Little Potato Company for a fifth straight year, as we again bring this incredible culinary opportunity to life,” said Laird White, Director, Brand Partnerships, Bell Media.
“There is a huge trend to eating healthier, but we still want it quick. Adding our Creamer potatoes to your family’s meals are a healthy, quick option that you can feel good about,” said Angela Santiago, CEO and Co-Founder of The Little Potato Company. “Michael Bonacini and MASTERCHEF CANADA are a perfect choice to carry on this challenge and we can’t wait to see what this year’s keen competition will bring to the table.”
Following the entry period, a panel of judges will select 10 finalists, who will then be required to submit a video of the 30 minute dish, before the competition is narrowed down to the Top 2 dishes. Then, in December, the Top 2 will participate in a cook-off on THE MARILYN DENIS SHOW, where host Marilyn Denis, alongside Michael Bonacini, will judge and award one winner the $10,000 prize.
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About The Little Potato Company
The Little Potato Company passionately focuses only on Creamer potatoes. For over 20 years, the Little Potato Company has been the number one grower of Creamer potatoes in North America and the world leader in specialty Creamer potato varieties. This entrepreneurial company has been the leading producer of Creamer potatoes which are highly nutritious, fully mature and naturally delicious small specialty potatoes. Coveted by foodies and chefs alike, the company’s proprietary colourful Creamer potatoes are available in produce sections across the Canada and USA. These popular little Creamer potatoes are sold pre-washed and can be cooked in just 5 minutes. Co-founded by CEO Angela Santiago, this family-owned company is dedicated to product innovation and bringing excitement to the potato category. For recipe ideas and inspiration, visit LittlePotatoes.com or Facebook, Instagram, Twitter and Pinterest @LittlePotatoCo.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital platforms CTV.ca, CTV Throwback, CTV Movies, and the CTV app. CTV has been Canada’s most-watched television network for the past 18 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
For more information, please contact:
Elysia Circelli, CTV Networks, 416.384.5166 or elysia.circelli@bellmedia.ca
Christy Sullivan, CTV Networks, 416.384.3624 or christy.sullivan@bellmedia.ca